Positioning with sustainability
With almost 80 locations in Germany and Europe, HPC AG develops solutions for environmental consulting, land recycling and infrastructure planning. The people who develop the concepts and work on them on site have so far always been in the background. We have changed that. We also helped the company to reposition itself in terms of sustainability.
Together we developed a slogan to communicate the company’s core message, adapted the logo and ensured better visibility – from the homepage to social media and through target group-specific newsletters. With us, HPC AG has become loud. And it has something to say: We are tackling the sustainability strategy and using the EcoVadis rating to show what has been achieved.
Whoever renaturalizes an open pit mine in one place, secures the water supply of municipalities in another or removes contaminated sites, not only presents themselves in different guises – sometimes there is not much to see at all. Together, we have made the complex construction sites easy to understand and inspired people with stories about the work of HPC’s teams. Together, we have made the complex construction sites easy to understand and inspired people with stories about the work of HPC’s teams.
Ideas for transformation
For several years now, an interdisciplinary sustainable natives team has been developing the right ideas for the company’s transformation and its public persona. Sustainability insights and themes of cultural development were integrated by Andrea Meier. Falk Frede provided a subtle yet distinctive visual tone, Marius Hasenheit optimized the copywriting and sustainability management, EcoVadis ranking and strategy. Cornelia Altenburg helped develop the copy and communication.
When the goals that were formulated in the first meetings and workshops grow and flourish in the course of the cooperation and aspirations grow, that means things are going really well. And when someone says, “There is no better organization to invest my time and energy in – and my children and grandchildren would agree”, then you know that you are in the just right place.